BA, York Univeristy

Certified Strength & Conditioning Coach (CSCS)

Level IV Practitioner – Chek Institute

Level III Holistic Lifestyle Coach – Chek Institute


Phil Delaire resides and consults in Toronto, Canada. Early on, Phil was exposed to a variety of athletic activities. This environment allowed him to be exposed to learning about people, and specifically how they reacted and responded to play and competition. This allowed him to see and feel how people interact, move, and train, within life and sport. Through the encouragement of his father, whom was an avid runner, Phil developed a passion for fitness and “working out” early as a teenager. Phil attended York University to complete a Bachelor of Arts as he double majored in Film, and Kinesiology & Health Sciences.


Phil’s personal interest in coaching and helping others developed when he began coaching women’s hockey with the encouragement of his mother. Phil was involved in the early development of women’s sport, coaching ice hockey as it grew globally. Over the next decade, he would work up to becoming a Level III Coach with the National Coaching Certification Program (NCCP) and would be fortunate enough to coach alongside three National Team coaches Ken Dufton, Karen Hughes, and Dan Church, along with numerous future Olympians in the Canada and the U.S. hockey programs. What Phil took away from these experiences was the importance to “understand and execute the basics”, while inspiring and encouraging excellence. The focus was not just on winning, but the process of “winning” as a by-product of team commitment and performance.


Phil obtained certification under the NSCA (National Strength and Conditioning Association) as a CSCS (Certified Strength & Conditioning Specialist).  In striving for excellence, he pursued more advanced study at the Chek Institute in California. Here, Phil would receive numerous certifications including a Golf Performance Specialist.

Phil would continue to attend conferences and private seminars receiving various certifications in SomaTraining (Dr. Guy Voyer), Active Release Techniques (Dr. Michael Leahy), BioSignature (Charles Poliquin) and Periodization (Tudor Bompa). Phil was also certified in performance specific certifications with CrossFit as a CPC Coach. In addition, he holds the following CrossFit Specialty Certifications: CrossFit Kids, Olympic Lifting (Mike Burgener), Power-lifting (Louise Simmons), Nutrition (Robb Wolf), Gymnastics (Jeff Tucker), Endurance (Brian Mackenzie), and Mobility (Dr. Roop Sihota).


Phil started work at the Granite Club, one of top private family clubs, in North America. During his time there, Phil continued an aggressive pursuit of ongoing professional development.  Phil would stay at the Granite Club for 26 years. He would become Wellness Manager overseeing the Fitness, High Performance, Group Exercise, Specialty Programs, and the Active Therapy Clinic. Phil consulted on the design and layout of their multi-million dollar expansion of the Granite’s wellness facilities. Phil would have the opportunity to train a variety of athletes and clients, including professional hockey players, Olympic Figure skaters, National Synchronized Swimmers, and Ultra endurance athletes. Phil’s leadership position allowed him to evolve and inspire others to improve health and living wellness and developed unique and lasting relationships with young members, families, and corporate clients. He would most enjoy the opportunities to work with these families and witnessed them excel in school, work, and play.


Phil has completed two Ironman races (Coeur d’Alene & Lake Placid). After these challenges, Phil reported for a media website while training and competing in the 25th running of the “Marathon des Sables” through the Sahara Desert in Morocco. Phil traveled to Africa to compete in this 6-day 250km self-sufficient footrace. He finished the race, and managed to handle the stresses that the training and the race imposed on him. Phil continues to coach and share in this lifetime pursuit of quality health and living, and evolving wellness. He continues to follow global developments in health and wellness while maintaining relationships with key leaders. This is done to keep learning functional methods to share and to develop a greater awareness of the art and science of coaching wellness.

MSc, ATC, CAT(c), DAc

Certified Athletic Trainer (NATA)

Certified Athletic Therapist (CATA)


Level III Holistic Lifestyle Coach – Chek Institute

Rory holds an undergraduate degree from York University, and earned his Master of Science in Athletic Training from Indiana State University.  He then completed a Diploma in Acupuncture and Traditional Chinese Medicine.  Rory has over 20 years’ experience in the health, performance and wellness field. Rory has pursued an extensive continued education in the areas of orthopedic sport medicine, manual therapy, energy medicine, corrective exercise, sport performance training, functional nutrition and lifestyle coaching.

Rory has consulted and coached globally with a wide variety of professional sports (NBA, NFL, NHL, MLB, ATP).  He has also provided guidance and private health and performance coaching to top corporate executives.  This involved much international travel, including living in London, England, working with NFL Europe and the World Winter Games for the Deaf in Davos, Switzerland.  Rory has consulted locally for the Toronto Maple Leafs and been a member of the Toronto Raptors medical staff (2005-2017).

Rory operates a private health and performance consulting practice based in Toronto.


L4w is directed at creating healthy choices through applied wellness and quality lifestyle.
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